Description
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Designed for
Senior Managers, Entrepreneurs and marketing personnel.
Those looking to understand the role of Marketing in business.
Those wanting to learn about the role of Internet Marketing in expanding their business.
Learning Objectives
By the end of this workshop, you should be able to:
Know how to conduct market research.
Develop a workable internet marketing campaign.
Recognize your target market.
Understand your brand.
Grasp SEO and website characteristics.
Find and capture leads.
Getting Started
Just to make sure the experience is as smooth as possible we’d like to suggest a couple of things you may or will need to get on with the course:
While we are happy for anyone to enrol in the course, we suggest that you should be at least managing/leading a team (big or small) or preparing for a role that requires your leadership skills
Internet connection is a big must
Readiness to learn, remember this is about you and so you need to be ready to take time to yourself and motivate yourself
Maybe something to write some notes down or ideas, but don’t worry the course documents can be downloaded at the end of the course for you to review and use at any time
Have fun!
The Course Outline
Applying the SWOT in Marketing
What’s in it for me: Assess the key aspects of your business before applying the right digital marketing strategy – as with all marketing strategies, getting the target is key to knowing your business.
Case Study: 1 Review Questions:1
Getting into Market Research
What’s in it for me: Learn to perform the right market research and get the right price settings, product development and target audience. Digital and internet marketing target different demographics so you will learn how to apply the right research for this channel.
Case Study: 1 Review Questions:1
Performing Real Time Marketing
What’s in it for me: What is real-time marketing? Learn about dynamics context, building followers and getting content ready – all the key elements needed for time place and media.
Case Study: 1 Review Questions:1
Building Brand Management
What’s in it for me: Learn about brand management and how every interaction counts in getting your customers. Learn about image and building unique qualities, building a consistency across all media and managing the customers’ needs.
Case Study: 1 Review Questions:1
Building Your Social Media Community
What’s in it for me: Get to know how to build that social media community by bringing a personal touch to your community. We also look at Brand Champions and the power of sharing.
Case Study: 1 Review Questions:1
Social Media Content
What’s in it for me: Content is king! Learn about blogging & Interactions, webinars and monitoring these messages to create the best of your marketing communication.
Case Study: 1 Review Questions:1
Get to Know the SEO Basics
What’s in it for me: Get an understanding of Value proposition, the use of keywords and the effect on SEO, and how to use relevant and original content to draw your audience.
Case Study: 1 Review Questions:1
Website Characteristics
What’s in it for me: In this section, we discuss SEO optimization and the importance of the landing page, your analytics and having mobile and other tool layouts.
Case Study: 1 Review Questions:1
Capturing Leads
What’s in it for me: How to capture your leads is the key to marketing magic. In this section, learn about some techniques to grab the audience, how to get repeat customers, and the role of lead management in your plan.
Case Study: 1 Review Questions:1
Campaign Characteristics
What’s in it for me: Campaigns are about capturing your target audience and tailoring to their needs. Learn about using power tools, the 4 W’s of Campaigns and monitoring and adjusting your champagne as it develops.
Case Study: 1 Review Questions:1
Closing up the course
What’s in it for me: You’ve done it, well done! But don’t stop here. Let’s summarise all you have learnt and remember knowledge is no good kept in a cupboard. Implement what you have learnt, try the tools and see the outcome until you find a combination that works for you! Congratulations we know you got what it takes to make a great leader!
Case Study: 1 Review Questions:1
