Description
Marketing is an essential element of every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. You will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed. This course will provide the basic knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist you in your marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Designed for:
Managers, Entrepreneurs, & Marketing Personnel.
Those new to Marketing as a topic.
Those looking to understand the role of Marketing in business.
Learning Objectives:
By the end of this workshop, you should be able to:
Define your market.
Know the different types of marketing and ways to use them.
Learn effective ways of communicating with the customer.
Know how to set marketing goals and strategies.
Recognize common marketing mistakes and know how to avoid them.
Getting Started
Just to make sure the experience is as smooth as possible we’d like to suggest a couple of things you may or will need to get on with the course:
While we are happy for anyone to enrol in the course, we suggest that you should be at least managing/leading a team (big or small) or preparing for a role that requires your leadership skills
Internet connection is a big must
Readiness to learn, remember this is about you and so you need to be ready to take time to yourself and motivate yourself
Maybe something to write some notes down or ideas, but don’t worry the course documents can be downloaded at the end of the course for you to review and use at any time
Have fun!
The Journey
What is Marketing?
What’s in it for me: Understand what Marketing really is and the approaches used in marketing. Get to know why marketing is important in business and the role of the customer needs which plays a very important part of your business success.
Case Study: 1 Review Questions:1
Common marketing Methods
What’s in it for me: Learn about the basic marketing methods of active, incoming outgoing marketing and how it is applied as a base tool of marketing.
Case Study: 1 Review Questions:1
Marketing Techniques
What’s in it for me: Understand the common marketing techniques with Guerilla Marketing, B2B, B2C and Promotional Marketing.
Case Study: 1 Review Questions:1
Using the Marketing Mix
What’s in it for me: Marketing scholars discuss the basics of the 4 P’s and why in today’s marketing role, it still applies.
Case Study: 1 Review Questions:1
Communicating the Right Way
What’s in it for me: Marketing is all about communicating. Learn here about communicating the right way selling value, over price and choosing the right media for channelling your message.
Case Study: 1 Review Questions:1
Customer Communications
What’s in it for me: In this section, we discuss how to give your customers a voice, an important part of building your customer relationship and knowing what they want. We discuss how to respond to questions and understand that every interaction has value and counts.
Case Study: 1 Review Questions:1
Setting Marketing Goals
What’s in it for me: Learn about achieving your marketing goals by developing repeat sales, building your brand loyalty and also brand switching. This section focuses on the role of informing and educating your customers.
Case Study: 1 Review Questions:1
The Marketing Funnel
What’s in it for me: The marketing funnel is a well-recognized tool used to build the awareness, interest, desire and action strategies for your customers. Learn in this section about how to use these tools.
Case Study: 1 Review Questions:1
Marketing Mistakes – what to watch out for
What’s in it for me: Marketing strategy is an art and needs lots of approaches. This section focuses on the main areas of mistakes people make and what you need to watch out for, from managing social media and not using it right, not having a USP, dealing with cross-cultural aspects and demising your relationship with your customers. Learn how these areas can cause a major failure in your campaign.
Case Study: 1 Review Questions:1
More Marketing Blunders to watch out for
What’s in it for me: We focus on the areas you MUST HAVE in place, from plans to target audiences and managing metrics. Get in tune in this session on what happens when you don’t listen to your customers.
Case Study: 1 Review Questions:1
Wrapping it up
What’s in it for me: Some keys words from the wise to wrap up this session and get you going on the journey of marketing.
Case Study: 1 Review Questions:1
